How far are people willing to go to continue eating meat in the future?
Isn't undigested food also a form of food waste?
And what if we switched to a radically new food system based on edible microbial biomass?
As a Food Futurist, Chloé Rutzerveld questions, investigates and designs new ways of producing and consuming food. She translates multidisciplinary research into speculative future scenarios that show possible implementations o f new food technologies in society. She makes these 'What If' scenarios tangible with the help of prototypes and interactive installations. In this way, she makes a wide audience think about possible desirable or undesirable food futures.
After graduating Cum Laude from Industrial Design at Eindhoven University of Technology in 2014, Chloé started her Food Design studio. Besides self-initiated projects, Chloé works as a curator, guest teacher, creative consultant and lectures internationally about the food of the future.
In 2018, Chloé published her first book, Food Futures - How Design and Technology can Reshape our Food System. In 2019, she curated the first adult exhibition "Food of Tomorrow" for science museum NEMO in Amsterdam. Since 2020, Chloé is curator of the Embassy of Food.