Victor E. Friedberg

New Epoch Capital

Founder and Managing Partner, New Epoch Capital

Founder and Chairman of FoodShot Global

Co-Founder, Seed 2 Growth Ventures (S2G)

Executive Chairman, Tiny Organics

Board, Tiny Organics, Kiverdi/Air Protein


Victor has been at the forefront of innovation, investment and sustainability for over 20 years. As Co-Founder of S2G Ventures he was a principal force in developing the S2G mission, culture, strategy and team. Through his work at S2G, he pioneered system investing as a strategy for investing into food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Victor led the S2G investments into three of the most successful companies in food and agriculture: Beyond Meat, Sweetgreen, and Apeel Science.


His new fund New Epoch Capital invests in best of class entrepreneurs building transformative companies to build a thriving world with healthy, sustainable, efficacious, personalized and traceable products and services for the conscious consumer. New Epoch mandate is to invest into scaling brands and enabling technologies across food, beauty and self-care, health tech, sustainable apparel and home. The fund seeks to be the premier private equity fund for conscious consumer growth.


He is Founder and Chairman of FoodShot Global, a 501c3 blended capital investment platform of equity, debt and grants with 25 of the leading funds, banks, foundations, universities, corporations and non-profits seeking to join him on his mission to transform the food system into one that is more healthy, sustainable and equitable. FoodShot’s GroundBreaker Prize is one the largest Prize in the US for food and agriculture.


He serves presently Executive Chairman of the childhood development company Tiny Organics. He is Senior Strategic Advisor to the biotech company Mori.


He is presently writing his first book The Values Chain for Penguin Random House for release in 2023.

    Victor E. Friedberg
    Linkedin.png