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ansā Roasting: Pioneering a Greener and Fresher Coffee Experience


Coffee lovers worldwide have a reason to rejoice as CoffeeTech startup ansā Roasting Inc. announces securing a total of $9 million in funding. Leading the successful funding round is Jibe Ventures, an early-stage fund based in Tel Aviv. Additional participants include Closed Loop Ventures, New Climate Ventures, Millennium Food-tech, and Sweetwood. With this influx of capital, ansā is set to revolutionize the coffee industry with its innovative hi-tech coffee micro-roaster designed specifically for the away-from-home coffee segment.


ansā has harnessed cutting-edge technology to create a fully autonomous mini roaster that serves as a sustainable alternative to the large, noisy, and smoking industrial roasters. Unlike traditional roasters, ansā's countertop device comfortably sits in any commercial space, such as hotel lobbies, restaurants, cafés, or shared work environments. The sleek and compact appliance is not only quiet and smoke-free but also cool to the touch, ensuring a seamless and enjoyable coffee experience for all users.


At the heart of ansā's offering is the on-demand roasting of bespoke raw green coffee beans, which are freshly transformed into a delightful brew right before consumption. The micro-roaster can roast a single serving of coffee in just a few minutes or be programmed to roast any desired amount at a set time using the ansā Roasting app.


Subscribers to ansā's services receive a supply of specialty grade, 100% arabica beans delivered directly from the coffee field in bulk recyclable boxes. This approach brings a host of environmental benefits by significantly reducing carbon emissions and providing a transcendent coffee-drinking experience. Additionally, ansā ensures that coffee farmers receive their rightful share of the rewards for their hard work.


ansā's novel approach to sourcing and supplying coffee beans also contributes to environmental sustainability by minimizing the distances that coffee beans need to travel. By eliminating reliance on single-use capsules and other environmentally polluting packaging, ansā is making strides toward a greener future for the coffee industry.


"We are excited to invest in ansā, a CoffeeTech startup that aligns perfectly with our business philosophy," praises Danny Hadar, Co-founder, and Partner at Jibe Ventures. "ansā not only offers a strong eco-friendly angle but is breaking new ground in the way we enjoy coffee, paving an exciting and greener future for the industry. Our investment strategy places great emphasis on supporting companies that promote sustainability and have the capacity to make a profound impact."


With the recent injection of funds, ansā is set to fuel the commercial rollout of its micro-roaster in workspaces across North America and beyond. "Our micro-roaster is ready-to-market. During 2023, we secured commercial contracts nationwide with a lineup of top-tier distributors eagerly anticipating launching the service in prominent locations such as Los Angeles, New York, Atlanta, Seattle, and more!" states Yuval Weisglass, co-founder, and CEO of ansā. "We are committed to broadening our coffee services geographically to meet the growing demand for sustainable coffee solutions and to bring our unique coffee concept to a wider audience."


The e23 micro roaster developed by ansā goes beyond simply downsizing the industrial roaster. Breaking away from traditional roasting methods, ansā brings an entirely fresh approach to the art of coffee roasting. Their patent-pending countertop appliance energizes the beans from their core to the shell, without emitting any noise, heat, or unwanted by-products. Equipped with a myriad of sensors and computer vision AI algorithms, this fully automatic appliance ensures a consistently even roast for preparing the perfect freshly brewed cup of coffee.


"ansā is rewriting the coffee narrative by bringing aromatic fresh coffee 'from shrub to cup' sustainably," enthuses Matan Scharf, ansā's co-founder, and CMO. "Our mission is to provide consumers with an extraordinary coffee experience, allowing them to engage with green coffee beans while indulging in superior quality coffee at its freshest. And all in the knowledge that they are protecting our planet and the livelihoods of coffee farmers."


ansā Roasting Inc. is leading the charge towards a greener and fresher coffee experience, combining innovative technology with a deep commitment to environmental sustainability. As they expand their footprint across North America and beyond, coffee enthusiasts can look forward to a new era of coffee enjoyment that not only elevates the pleasure of savoring fresh coffee but also fosters a kinder relationship with the planet.

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