BetterBrand™, a pioneer in the refined carb space, recently announced the addition of Anton Zaslavski, globally known as DJ Zedd, to its list of notable investors. This follows the Company's groundbreaking Series A funding round closure at a pre-money valuation of $170 million, a record set by founder Aimee Yang for the highest valuation by a female founder in venture history.
Zedd, a multi-platinum, GRAMMY® Award-winning artist known for hits like “The Middle” and collaborations with stars like Ariana Grande and Justin Bieber, has expressed his passion for health and wellness. His investment in BetterBrand aligns with this, particularly his advocacy for “The Better Bagel” as part of his high protein, low calorie diet.
BetterBrand is launching The Limited Edition Zedd x The Jalapeño Cheddar Better Bagel in celebration of this partnership. This product, rich in protein and low in carbs and sugar, reflects BetterBrand's commitment to innovative, health-conscious offerings.
CEO & Founder Aimee Yang appreciates Zedd's deep understanding of the brand and his alignment with the company's mission. Zaslavski joins a roster of investors like Patrick Schwarzenegger and Venture Capitalist Chris Hollod, highlighting BetterBrand’s appeal to diverse and high-profile investors.
Since its inception in 2021, BetterBrand has shown impressive growth, attracting attention for its innovative technology and market potential. Its product line, available online and in over 2,000 locations across the US and UK, continues to expand its footprint in the health food sector.