The plant-based food market is booming, and MorningStar Farms is not one to be left behind. The brand has recently introduced its Steakhouse Style Burger, a premium plant-based offering that promises to bring the steakhouse experience right to your dining table. With traditional meat consumers making up almost half of new plant-based protein buyers, this new burger is set to satisfy a wide range of palates.
A Culinary Delight
The Steakhouse Style Burger is a quarter-pound of plant-based goodness that mimics the taste and texture of real meat. It offers a beefy flavor and a juicy texture that is sure to delight even the most discerning of carnivores. The burger is versatile enough to be dressed with grilled or sautéed mushrooms and onions for a signature meal or customized with your favorite toppings.
Quick and Easy Preparation
One of the standout features of this new offering is its ease of preparation. It takes under five minutes to cook the patty, whether you choose to heat it up in a skillet, oven, grill, air fryer, or microwave. "The Steakhouse Style Burger is easy to prep, easy to cook, and deliciously easy to enjoy," says Joe Beauprez, Senior Director of Marketing, Frozen Foods at MorningStar Farms.
Nutritional Benefits
The burger contains 42% less fat than a cooked ground beef patty and offers 21 grams of protein per serving. It is also a good source of fiber. Fully vegan and PBFA certified, this burger joins MorningStar Farms' extensive range of plant-based offerings, which include crowd favorites like the Spicy Black Bean Burger and Chik'n Nuggets.
A Noteworthy Addition to the Plant-Based Market
The launch of MorningStar Farms' Steakhouse Style Burger adds a new dimension to the expanding field of plant-based food options. Designed to appeal to a broad spectrum of consumers, from traditional meat-eaters to those following a plant-based diet, the product aims to offer a balance of taste, nutrition, and convenience. While it remains to be seen how this new offering will be received in the long term, it undeniably contributes to the ongoing conversation about sustainable and inclusive food choices. As such, the Steakhouse Style Burger serves as an interesting case study in the evolving dynamics of consumer preferences and market trends in the plant-based sector.