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Canadians Prioritize Food Transparency and Safety, Survey Reveals

In a recent survey conducted by The Consortium of Parmigiano Reggiano, it has been discovered that Canadians place significant importance on understanding the ingredients they consume. The study, which delved into the attitudes of 1,504 Canadians, sheds light on the nation's emphasis on food traceability, natural ingredients, and overall safety. This blog post explores the survey findings and highlights the increasing demand for transparency in the Canadian food industry.

Understanding Canadians' Concerns: The survey revealed that an overwhelming majority of Canadians, 91% to be exact, consider it essential to have a clear understanding of the ingredients they consume. This sentiment was shared across various demographics, including both males and females of different age groups. The survey also showed that 84% of Canadians expressed concerns about the origins of their food, with this concern increasing with age.

The study emphasized Canadians' appreciation for quality ingredients, as 74% of respondents stated their willingness to pay more for high-quality foods. However, despite the rise of organic, non-GMO, and natural food options, only 40% of Canadians believe in product claims related to these labels. This indicates a desire for more accurate information and transparency regarding food sourcing and production methods.

Canadians are becoming increasingly concerned about food traceability, with 76% expressing a desire to know the origins of their food. This knowledge not only satisfies curiosity but also provides a sense of safety and reassurance. To address this growing demand, The Consortium of Parmigiano Reggiano has partnered with Kaasmerk Matec and p-Chip Corporation to introduce food-safe and secure traceability digital labels for their Parmigiano Reggiano cheese wheels.

The collaboration between The Consortium of Parmigiano Reggiano, Kaasmerk Matec, and p-Chip Corporation has resulted in the development of a groundbreaking innovation program. Utilizing digital tags integrated into a casein label on the cheese wheels, this technology offers unprecedented levels of traceability, inventory tracking, product authentication, and quality assurance. Remarkably, these scannable food tags are smaller than a grain of salt yet highly durable, providing consumers with next-generation visibility and the ability to track their product from start to finish.

Nicola Bertinelli, president of the Consorzio del Parmigiano Reggiano, expressed pride in being the first to incorporate these secure digital labels onto their cheese wheels. Bertinelli emphasizes that Parmigiano Reggiano, as a globally renowned product symbolizing Italian excellence, is committed to ensuring consumer safety by embracing the advancements of industry 4.0 technology. By adopting these food-safe digital labels, The Consortium aims to enhance traceability and authentication for the benefit of consumers.

The survey conducted by The Consortium of Parmigiano Reggiano highlights Canadians' increasing concerns regarding food transparency and safety. With a majority of respondents valuing quality ingredients and expressing a desire for improved traceability, the partnership between The Consortium, Kaasmerk Matec, and p-Chip Corporation introduces a pioneering solution. By integrating secure digital labels into Parmigiano Reggiano cheese wheels, Canadians can now have greater confidence in the safety and authenticity of their food choices.


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