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Hectare To Change UK Crop Trading with AgTech Trading

In a move that promises to reshape the landscape of crop trading in the UK, Hectare, a leading agritech business, has unveiled Hectare Trading, a rebranded and enhanced version of their Graindex crop trading platform. This platform aims to simplify, streamline, and empower arable farmers and crop buyers, offering convenience and connectivity in the world of crop trading. What is the problem?

Arable farmers in the UK have long faced challenges in managing their crop trades, including limited access to market insights, cumbersome record-keeping in paper or spreadsheets, and the frustration of missing market opportunities while working in the field. Conversely, grain buyers are often under pressure to meet quotas and contracts, requiring them to quickly secure the right crop at the right specification and price. Hectare's focus to move the needle

Hectare Trading is designed to address these pain points and usher in a new era of control and connectivity in crop trading. Building on the success of Graindex, this revamped platform introduces innovative features aimed at simplifying and enhancing the trading process.

Key features of Hectare Trading include:

  1. Free Live Market Insights: Both farmers and buyers can access real-time market prices to make informed decisions.

  2. Trading Position Visibility: Farmers can easily view their trading position at any time, enabling better business decision-making.

  3. Mobile Accessibility: An easy-to-use app allows farmers to trade confidently from anywhere, at any time.

  4. Quality Crop Confirmation: Hectare Trading ensures the authenticity of sellers through automated farm assurance validation, providing reassurance to buyers.

For the future Co-founder Andrew Huxham, himself an arable farmer, expresses the company's commitment to simplifying agriculture, stating, "Our vision has always been to make life easier for the people who keep agriculture moving, and with Hectare Trading, we're taking a significant leap forward. Expect a more efficient, secure, and user-friendly platform that caters to the evolving needs of our forward-thinking farmers."

Jamie McInnes, CEO and co-founder of Hectare, shares his excitement about the platform's launch, saying, "We are thrilled to launch Hectare Trading, the evolution of Graindex built using our deep agricultural expertise. Our intuitive, user-friendly app will offer live market insights and real-time trading position access, enabling farmers to make quick and informed decisions. Most importantly, Hectare Trading underpins our commitment to agriculture, helping to create a greener, more connected industry for the future."

Hectare Trading is poised to make waves in the crop trading sector, setting new standards of convenience and connectivity. With its innovative features, it promises to be a game-changer for arable farmers and crop buyers alike, solidifying Hectare's position at the forefront of crop trading in the UK.


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