Milk Moovement Raises $20 Million USD To Transform the Dairy Industry's Supply Chain



The leading cloud-based dairy supply chain software startup Milk Moovement aims to digitalize the over $600 billion global dairy industry that, with the finite delivery windows of a perishable product and constantly shifting consumer preferences, make the industry ripe for disruption. The company's technology platform in fact, brings the industry from pen-to-paper and legacy systems to the cloud – creating full supply chain visibility for dairy farmers and their distribution partners to track and route shipments in real-time, optimize delivery schedules, and ultimately create a significant decrease in food waste and loss of profits.


Jafar Shahwan, Vice President of Supply Chain at California Dairies, the second-largest milk marketing cooperative in the US and one of Milk Moovement's customers said "Adopting Milk Moovement's technology has unlocked our imagination on how dairy supply chains should operate….the software brings all stakeholders together in real-time, which allows for clarity and visibility on key elements of our operations."


The startup announced yesterday the closing of a $20 million USD Series A round led by VMG Catalyst, the venture capital firm that invests in technologies powering the next generation of retail and consumer businesses. The new funding will help accelerate product development and adoption of Milk Moovement among leading dairy businesses in North America. Seed investor and agriculture industry leader, Richard Cargill, is also participating in the round stating how unique this solution is for the industry and that "The team has been exceeding expectations in their rollout to empower new customers with much-needed data and the company is just getting started. I am looking forward to the acceleration of creating distinctive customer value this new investment will enable."


Milk Moovement previously secured $3.2 million USD in funding from lead investor Dynamo Ventures, alongside Bread & Butter Ventures, Matchstick Ventures, and SOSV. These investors continue to support Milk Moovement in this latest round of funding and are thrilled at the company's impressive rate of growth. The company currently employs 50 people across Canada and the United States.