top of page and Partner to Streamline Restaurant Operations in Middle East and Africa, a food supply chain management startup formed by the merger of Jumlaty Saudi Arabia and Appetito Egypt, and, a Techstars-backed restaurant technology company, have partnered in order to advance restaurant technology across key Middle East and North Africa (MENA) markets.'s expertise in procurement forecasting & fulfillment will be combined with's inventory optimization and restaurant operations technology to create a new AI-based predictive fulfillment system for restaurants across the region.

The partnership marks a significant milestone for both companies, as they strive to provide innovative solutions to the challenges faced by the food and beverage industry in MENA. Both companies deliver real and visible results to restaurant owners and operators of all sizes by focusing on reliability, sustainability, and profitability.

Yassir El Ismaili El Idrissi, Chief Growth & Expansion Officer for, said, "We are thrilled to join forces with and offer a game-changing solution to the region." Our partnership is built on a shared vision to create value for uplifting restaurant prosperity with a streamlined and integrated restocking process that is entirely technology-driven, saving restaurants valuable time and money while improving their ESG contribution towards reducing environmental impact."

The partnership will provide restaurants with an end-to-end solution that streamlines demand planning, optimizes inventory, and maximizes profits for restaurants. By automating (re)ordering, stock management, and supplier relationships, restaurant owners can focus on their core business operations, resulting in a 20% increase in margins.

"Partnering with simply makes sense. By combining our resources, we bring much-needed global expertise in inventory optimization to the bustling restaurant industry in MENA," said Zohare Haider, CEO of "Our technology is co-created with the guidance of leading professionals from Del Monte to Subway, with a single purpose of helping restaurants reduce costs by improving inventory efficiency and minimizing food waste and theft. Ultimately, leading to a sustainable and profitable industry."

Pilot customers have experienced tremendous success with the technology, despite the fact that it has not yet been commercialized. In the near future, both companies will invest significant resources into developing a world-class product that brings the latest innovations in restaurant and food technology to everyday businesses.


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