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Performance Livestock Analytics Separates from Zoetis and Secures Major Investment for Growth


Performance Livestock Analytics (PLA), a leading provider of data analytics solutions for livestock producers, announced its separation from Zoetis, accompanied by a significant investment from Builders VC. The newly independent PLA business, led by its original founders Dane Kuper and Dustin Balsley, is poised for accelerated growth and expanded market reach with increased autonomy and agility.


The strategic decision to separate from Zoetis stems from PLA's impressive growth trajectory and the soaring demand for its state-of-the-art digital solutions. By operating independently, PLA gains the flexibility to swiftly respond to market dynamics and tailor its offerings to meet evolving customer needs effectively.


Builders VC's substantial investment will be instrumental in realizing PLA's ambitious expansion plans, which include advancing product development, extending market penetration, and scaling operations to cater to the growing customer demand. The partnership with Builders VC represents a pivotal moment for PLA, as it allows the company to propel its growth trajectory and continue empowering livestock producers with cutting-edge tools that enhance decision-making, operational efficiency, and profitability.


PLA has already established itself as a prominent leader in the livestock technology space, fusing cloud-based platforms with automated on-farm data collection to deliver robust analytics that empowers producers to make informed decisions. At the core of its offerings lies Performance Beef, a comprehensive solution that simplifies tasks such as ration adjustments, accurate invoicing, closeout reporting, individual animal health tracking, and performance trend analysis. This powerful tool equips livestock producers with invaluable insights to optimize their operations and maximize returns.


Additionally, PLA offers Cattle Krush, a complementary solution that leverages real-time market data to provide instant break-even calculations, market analytics, and profit alerts. By harnessing these insights, producers can make informed decisions regarding cattle purchases and sales, ultimately bolstering their profitability.


Builders VC's investment further reinforces PLA's growth potential and their commitment to revolutionizing the livestock industry. Mark Blackwell, General Partner at Builders VC, expressed his excitement, emphasizing the remarkable progress and unwavering dedication exhibited by the PLA team. Having witnessed their growth since the company's early days, Builders VC is delighted to continue supporting PLA's mission. Together, they are poised to make a significant impact on the industry by leveraging data analytics to empower livestock producers and promote sustainable practices.


Despite the separation, PLA will maintain a close strategic partnership with Zoetis to ensure a seamless transition for existing customers. This collaboration guarantees that livestock producers who have relied on PLA's solutions will continue to receive the same level of support and service they have come to trust.


As an independent entity backed by Builders VC's investment, Performance Livestock Analytics is now poised to take the livestock industry by storm. With their cutting-edge data analytics solutions, PLA will continue to empower livestock producers, enabling them to make informed decisions, improve operations, and drive sustainable profitability. As the industry continues to evolve, PLA remains at the forefront, delivering the tools and insights that livestock producers need to thrive in an increasingly competitive market.

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