Hunter Lovins

Natural Capitalism

Hunter is President and founder of Natural Capitalism Solutions and co-creator of the “Natural Capitalism” concept. She serves as Chief of Impact at Change Finance, which created the first truly fossil free ETF. She serves as a member of Now Partners, helping frame the new discipline of Regenerative Value Creation.


Named Millennium TIME Magazine Hero of the Planet, Hunter Lovins was awarded the 2008 Sustainability Pioneer Prize by the European financial community for her 30 years of work framing the sustainability movement, setting forth the business case for energy efficiency, renewable energy and resource productivity and climate protection.


A social entrepreneur, she mentors for the Unreasonable Institute, and consults to large corporations, small businesses, communities, and dozens of nations around the world.


A founding professor of Sustainable Management at Bard MBA and several other graduate programs, she was called by Newsweek Magazine the “green business icon.”


Previously, she co-founded Tree People, serving as its Assistant Director for 6 years, and Rocky Mountain Institute, which she led it for 20 years as CEO.


Author of hundreds of papers and 15 books, including the landmark work, Natural Capitalism, Ms. Lovins travels the world, lecturing at such venues as the World Economic Forum, the UN, WOBI, TED and many others. Her private and public sector clients include Unilever, World Business Council for Sustainable Development, Wal-Mart, Royal Dutch/Shell, the International Finance Corporation, and the governments of Afghanistan, Australia, Bhutan, Canada, Honduras, Jamaica, Germany, New Zealand, Sweden, the US and many more.


Hunter is one of the creators of the field of regenerative economics, and serves as Regenerative Executive for the Colorado Regenerative Recovery Coalition. She is the author of 16 books. Her book, The Way Out: Kickstarting Capitalism to Save Our Economic Ass, won the Atlas Award. Her book, Creating a Lean and Green Business System, won the Shingo Prize. Her most recent book, A Finer Future: Creating an Economy in Service to Life won a Nautilus Award.


A Colorado rancher, she won the Humongous Fungus award for the highest concentration of mycorrhizal fungi. For many years a firefighter and EMT, she now rides for the Boulder County Sheriff's Mounted Search and Rescue Patrol.

    Hunter Lovins
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