Matteo Vanotti is a farmer, engineer and entrepreneur. Following his studies at ETH Zurich, he covered management roles in FinTech and digital transformation for several years. In parallel, he runs the family farm in the with his brothers. Combining these two spheres, in 2017 he founded xFarm together with Martino Poretti and Salvatore Ferullo, a startup focused on digitizing farms and the agribusiness supply chain. Today he serves as CEO of xFarm Technologies, the tech company that aims to lead the digital transformation of the agrifood market, helping more than 100k farmers and dozens of food industries around the world.