Rachel Krupa

A force in the food and wellness industries, Rachel has built two companies, Krupa Consulting in 2010 and The Goods Mart in 2018, from the ground up. Rachel provides support and expertise to founders with ideation, launch, funding and retail, and has deep insights into a brand’s success from price point and packaging to marketing language that truly works. The synergy between The Goods Mart and Krupa Consulting gives her a unique advantage in crafting strong storytelling, strategic social consciousness, and intentional partnerships.

With bicoastal offices in Los Angeles and New York City, Krupa Consulting is known for having its finger on the pulse of emerging trends and progressive consumers’ needs and wants. With a proven track record of helping brands grow, she has launched startups, which are now mainstay brands: Thrive Market, Tastemade, goop’s wellness vertical, Our Place, KINLO, Fleur Marche, Wondermind, Barnana, Gigantic, MatchaBar Hustle, Brave Robot, WTHN, Clean Market, Maman, Brownie Brittle and more.