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Simbe Robotics Secures $50 Million Series C for Retail Automation Expansion

Simbe's Tally
Courtesy: Simbe

Simbe Robotics has completed a $50 million Series C funding round, led by Growth Equity at Goldman Sachs Alternatives, with additional support from Eclipse Ventures and Valo Ventures. This latest round brings Simbe’s total funding to over $100 million, aimed at expanding its automation solutions for retailers worldwide. The funding enables Simbe to address the growing demand for efficient, tech-driven inventory management in grocery and big-box retail spaces, as well as new product development and global partnerships with major retailers including Albertsons, Carrefour, and BJ’s Wholesale Club  .


Simbe’s Technological Edge and Expanding Product Portfolio


Simbe’s flagship solution, the autonomous Tally robot, exemplifies its Store Intelligence™ platform, which combines computer vision and AI for real-time, item-level shelf tracking. Tally scans store shelves, collecting data on stock levels, pricing, and promotional placements, enabling retailers to make prompt adjustments. Recent advancements in Simbe’s portfolio include the Virtual Tour, which allows retailers remote visual access to stores worldwide, and Simbe Brand Insights, a tool for brands and vendors to gain shelf-level data to optimize in-store inventory and promotions. Another addition, the Simbe Mobile app, supports store teams by prioritizing restocking and pricing tasks, an essential feature given ongoing labor shortages in retail.


“Retail automation is a rapidly growing sector, and Simbe is well-positioned to capitalize on the enormous market opportunity due to its strong track record with top global retailers, underscoring its proven impact at scale and strong capabilities. We proactively led Simbe’s $50 million round because we recognize their distinct ability to steer retail transformation and meet surging demand for AI and robotics. It’s only a matter of time until we see technology like Simbe’s in every retail store.” Ben Fife, Investor, Growth Equity at Goldman Sachs Alternatives.

The Market for Grocery Technology and Retail Automation


The grocery sector has witnessed significant shifts as automation gains traction. By integrating robotics and AI, retailers are addressing traditional challenges like out-of-stock items, labor constraints, and operational inefficiencies. Retail tech firms, including Simbe, continue to refine automation technologies to provide immediate feedback and operational insights, boosting overall productivity and consumer satisfaction. This sector is expected to grow substantially, driven by the increasing adoption of automated solutions to streamline inventory, improve store navigation, and enhance checkout processes.


According to industry research, retail automation could reach a market value of $33.2 billion by 2030, with significant grocery and big-box retail applications. Leading grocery chains such as Walmart and Amazon’s Whole Foods have made strides in automation, employing robotics to manage inventory and streamline logistics. However, Simbe’s niche lies in providing a robust, retailer-focused data platform with Tally, addressing what the company describes as the “last great data desert” in retail—real-time shelf visibility.


Competitive Landscape and Emerging Innovations in Retail Tech


Simbe faces competition from various automation players such as Bossa Nova Robotics, which offers shelf-scanning technology similar to Tally, and Pensa Systems, focusing on computer vision solutions for stock monitoring. Another significant competitor is Zebra Technologies, which provides inventory management tools alongside AI-driven analytics. However, Simbe distinguishes itself with the scalability and adaptability of its product line, including solutions specifically designed for wholesale clubs and unique features that support brand-retailer collaboration.


Other innovations in grocery technology include autonomous checkout solutions from companies like Trigo and AiFi, offering cashier-less experiences that rely on advanced sensor fusion and computer vision. With many retailers adopting these technologies, the grocery automation market is primed for accelerated growth as demand for seamless, low-labor solutions continues to rise.


Simbe’s Vision for Growth and Retail Transformation


Simbe’s latest funding is set to fuel further global expansion, broaden its retail offerings, and add talent across its operational and technical teams. CEO Brad Bogolea highlights Simbe’s role in creating a system of record that supports efficient retail operations and improved customer experiences, adding that the company aims to be integral to every store’s operational layer. The backing from Goldman Sachs Alternatives also underscores confidence in Simbe’s market position, as investor Ben Fife pointed to the inevitability of widespread tech adoption in retail stores.


With its emphasis on data-rich insights and versatile applications across retail environments, Simbe is well-positioned to meet the sector’s demand for tech solutions that simplify store operations. By tackling pressing challenges in real-time inventory tracking and shelf visibility, Simbe and its competitors are shaping the future of grocery and retail tech, making automation a key component of operational strategy for retailers globally.

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