In a significant development for sustainable agriculture, TRACT, an innovative SaaS platform, has secured $11.2 million in new funding. This substantial investment, backed by industry giants Archer Daniels Midland (ADM), Cargill, Louis Dreyfus Company (LDC), and Olam, along with fresh support from The Working Capital Fund and Rabo Investments, promises to accelerate the transformation of agricultural supply chains. TRACT’s mission is clear: to revolutionize how sustainability is managed, tracked, and reported across one of the world’s most vital industries.
At the heart of TRACT’s innovation is its bold approach to simplifying sustainability reporting. The platform was designed by leaders in the food and agriculture sector to address the complex web of data management required for transparent and ethical supply chains. By harmonizing methodologies and metrics, TRACT reduces the burden on companies trying to meet growing environmental, social, and governance (ESG) demands, allowing them to focus on creating measurable impacts.
Allison Kopf, CEO of TRACT, captured the platform’s transformative vision. “We believe in shaping increasingly sustainable agricultural supply chains for a better future,” she said, emphasizing the company’s commitment to tackling one of the industry’s greatest challenges: fragmented and inaccessible data. With this funding, TRACT is poised to advance its solutions, which already serve as a crucial tool for businesses striving to meet sustainability goals.
This funding round also marks a significant moment of validation from TRACT’s initial investors. The inclusion of The Working Capital Fund, an impact-focused initiative incubated within The Omidyar Group, underscores the platform’s potential to drive systemic change. Ed Marcum, Managing Partner at The Working Capital Fund, highlighted the pain points that TRACT addresses, pointing to the platform’s ability to streamline sustainability data and enable companies to oversee, navigate, and share critical metrics.
Similarly, Rabobank's Rabo Investments sees TRACT as uniquely positioned to lead the transformation of sustainability practices in agriculture. Floris Onvlee, Director of Corporate Venturing at Rabo Investments, described TRACT as “best positioned to become the single go-to solution for sustainability data management and traceability.” Rabobank’s role as both an investor and a collaborator adds another layer of impact, with plans to integrate sustainable finance solutions for TRACT members, fostering long-term value chain improvements.
The company’s journey is rooted in its ability to bridge gaps in sustainability reporting while enhancing transparency. By providing end-to-end solutions, TRACT enables companies to monitor and address key issues such as deforestation, human rights risks, and emissions tracking. Its methodologies for deforestation assessment, already endorsed by companies like Nestlé, ADM, and Cargill, set a new standard for accountability. TRACT’s work on human rights risks, developed in partnership with Wageningen University & Research, further underscores its commitment to tackling the social dimensions of supply chain sustainability.
Tim Harry, Board Member at TRACT and Global Head of Business Development at LDC, emphasized the broader implications of this funding round, calling it a significant milestone in the company’s growth. “We are proud to welcome new partners and secure funding that accelerates TRACT’s strategic growth plans as an independent entity. This milestone amplifies our ability to drive scalable impact across the agricultural sector,” he said.
As the global food and agriculture industry faces mounting regulatory and social pressures, TRACT offers a lifeline to companies struggling to meet these demands. Increasing transparency, particularly in scope 3 emissions and farmer income reporting, is at the forefront of TRACT’s work. These innovations are critical not only to meet current needs but also to future-proof supply chains against tightening regulations such as the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD).
The role of longstanding investors like ADM, Cargill, and Olam cannot be understated. Their continued backing reflects a shared belief in the transformative potential of TRACT. Carrie Johnson, Sustainability Analytics and Reporting Director at Cargill, captured the urgency of this transformation. “Transparency is essential for building trust in the industry. TRACT is accelerating system transformation by improving transparency from growers to retailers,” she explained.
Looking ahead, TRACT’s plans to scale its operations signal a bold new chapter for the company and the industry at large. From expanding scope 3 emissions tracking to refining tools for assessing farmer income, the platform’s development is set to address some of the most pressing challenges in agriculture. Kai-Uwe Ostheim, VP of Sustainability Portfolio at ADM, emphasized the importance of TRACT’s expansion, describing it as “crucial to enhancing sustainability within agricultural supply chains.”
TRACT’s mission is not only about solving today’s problems but also about setting the stage for a sustainable future. Its foundation, built by and for the industry it serves, is a testament to the collaborative spirit driving change. With $11.2 million in new funding and the trust of some of the most influential names in food and agriculture, TRACT is poised to redefine sustainability for generations to come. This is more than a funding announcement—it’s a signal that the future of agriculture is already taking shape.
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