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NotCo's NotMilk Line Expands: Revolutionizing Plant-Based Milk with AI Technology

NotCo products
NotCo products

NotCo, a rapidly growing food tech company renowned for its unique AI technology named Giuseppe, has announced a significant expansion in the distribution of its innovative NotMilk products - NotMilk Unsweetened Vanilla and NotMilk Barista. This expansion is a testament to the rising demand for sustainable, plant-based milk alternatives that offer the taste and functionality of traditional cow’s milk.

Nationwide Availability at Whole Foods Market

Starting February 2024, NotMilk Unsweetened Vanilla will be available nationwide at Whole Foods Market locations. This new addition to NotCo's product line caters to the growing consumer demand for transparency and control over sugar consumption. NotMilk Unsweetened Vanilla, made with no added sugar and a creamy vanilla twist, is an ideal choice for health-conscious consumers looking for a delicious, zero-sugar plant-based milk alternative.

Rapid Expansion of NotMilk Barista

NotMilk Barista, the coffee-optimized version of NotMilk, has seen remarkable distribution growth in the U.S. market. In less than six months since its launch in August 2023, NotMilk Barista has gained significant market presence. Available at grocers like Sprouts Farmers Market, New Seasons, Raley’s Supermarket, Hannaford, Haagen, and Met Foodmarkets, NotMilk Barista is an ultra-creamy, professional-grade plant-based milk, ideal for coffee enthusiasts.

Meeting Consumer Preferences with Innovative Products

According to Matias Muchnick, CEO and founder of NotCo, the rapid growth of the NotMilk line reflects strong demand for sustainable, plant-based milk alternatives. NotMilk Unsweetened Vanilla and NotMilk Barista are the latest innovations in NotCo's exciting line of plant-based milk products, which also includes NotMilk Whole and NotMilk Chocolate. Now, with over 16,000 stores across the country stocking NotMilk products, the company is set to accelerate its mission of creating a more sustainable world.

Unparalleled Plant-Based Milk Alternatives

NotMilk Unsweetened Vanilla offers a rich, creamy taste without any added sugar, perfect for coffee, smoothies, baking, and more. On the other hand, NotMilk Barista, made from a unique chickpea and oat blend, is a low-sugar option providing a super creamy frothing experience, ideal for latte art.

The Role of AI in Product Development

The innovative recipes for both NotMilk Unsweetened Vanilla and NotMilk Barista were created using Giuseppe, NotCo’s AI technology, in collaboration with the company’s team of AI Chefs and R&D experts. This approach ensures that the plant-based options closely mimic the look, taste, and functionality of animal-based products. Both products are lactose-free, soy-free, certified, non-GMO Project verified, certified, and Kosher D certified.

Nutritional Benefits and Accessibility

NotMilk Unsweetened Vanilla contains only 35 calories per serving with no added sugar, while NotMilk Barista offers just 70 calories and less than 4g of sugar per serving. Priced at $3.99, these products are available in the refrigerated aisle, making them accessible to a wide range of consumers.

Expanding Partnerships and Online Availability

In addition to retail expansion, NotCo has partnered with U.S.-based coffee houses like Joe Coffee and Danny Meyer’s Café Daily Provisions to offer NotMilk Barista. Additionally, NotMilk Barista is available online through various platforms, including Amazon and

Conclusion: Leading the Way in Sustainable Food Technology

NotCo's expansion of its NotMilk line, driven by AI technology, marks a significant step in the plant-based food industry. By offering innovative, sustainable, and delicious alternatives to traditional dairy products, NotCo is not just catering to the evolving preferences of health-conscious consumers but also leading the way in sustainable food technology. As the company continues to grow and innovate, it sets new standards in the plant-based food market, promising a brighter, more sustainable future for our planet.


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