Shake Shack, the popular fast-casual restaurant chain, has announced a groundbreaking partnership with Zero Acre Farms to pilot a cleaner, more sustainable frying oil. Starting immediately, two Shake Shack locations in New York City will exclusively use Zero Acre oil for frying, replacing the conventional soybean oil. This initiative is part of Shake Shack's ongoing commitment to sustainability and marks one of the first deployments of Zero Acre oil in the foodservice sector.
The Partnership and Menu Items
The pilot program will be conducted at Shake Shack's Hudson Yards and Battery Park City locations in NYC. Menu items that will be fried using Zero Acre oil include fan-favorites such as Crinkle Cut Fries, 'Shroom Burger, Shack Stack, Veggie Shack, Chicken Shack, Chicken Bites, and new limited-time Hot Menu items.
Zero Acre Oil: A Sustainable Alternative
Zero Acre oil is derived from rain-fed sugarcane plants, which are the world's highest-yielding crop. The oil is high in heart-healthy monounsaturated fats and has a high smoke point, making it ideal for frying. It also has a clean, neutral taste that allows the natural flavors of the food to shine. The oil is more stable for frying compared to the polyunsaturated fats found in most vegetable oils.
Environmental and Health Benefits
The use of Zero Acre oil aligns with Shake Shack's commitment to reducing its environmental footprint. The oil is made from a crop that requires minimal water and is grown in a sustainable manner. Additionally, the oil is high in monounsaturated fats, which are healthier than the polyunsaturated fats found in most vegetable oils. This initiative is part of Shake Shack's annual "Stand For Something Good" campaign, aimed at promoting sustainability and reducing waste.
Industry Recognition and Backing
Zero Acre Farms has been recognized by Fast Company as one of the world's "Most Innovative Companies" of 2023. The company is backed by a diverse group of investors, chefs, and thought leaders, including Lowercarbon Capital, Fifty Years, S2G Ventures, Collaborative Fund, Virgin Group, Chipotle's Cultivate Next Fund, and Robert Downey Jr.'s FootPrint Coalition Ventures.
Conclusion
The partnership between Shake Shack and Zero Acre Farms is a significant step towards sustainable food solutions in the fast-casual dining sector. By replacing conventional frying oils with a more sustainable and healthier alternative, both companies are setting a precedent for others in the industry to follow. As this pilot program kicks off during Climate Week NYC, it will be interesting to see how consumers respond to this eco-friendly initiative.