Better Nutritionals and DouxMatok Partner to Offer Healthier Alternatives Utilizing Incredo® Sugar

Collaboration Will Bring Breakthrough Sugar-Reduction Product Innovation to the Nutraceutical and Confectionery Gummy Industries


Better Nutritionals, a state-of-the-art manufacturer and R&D leader in nutritional supplements in the gummy category, and DouxMatok, a food tech company and the developer of Incredo® Sugar, an award-winning sugar reduction solution, announce a commercial partnership to offer Better Nutritionals' network of customers sugar-reduced gummies with the same great taste as standard gummies. The collaboration will push new boundaries in the growing better-for-you gummy supplement category. It will enable companies to market new products while maintaining a commitment to nutraceutical-grade quality with delicious taste.

Why It Matters:


Better Nutritionals is known for its leadership and quality in pectin-based gummies and, together with DouxMatok, has developed vegan nutraceutical products using Incredo® Sugar- the only sugar-reduction solution on the market made of natural cane sugar. As a result, they are enabling several growth opportunities for their customers, offering products free of artificial sweeteners, high-intensity sweeteners, or sugar alcohol. In fact, they will introduce gummies that are 40% reduced in sugar and 33% reduced in calories compared to leading pectin-based gummies with no compromise on sweetness, taste, or texture. All products will also be allergen-free, gluten-free, kosher, and vegan.

The Market:


The gummy vitamin market is expected to see $5.06 billion growth and a CAGR of 12.54% from 2022-2026, with supplements for children continuing to be a key emerging trend, according to a recent forecast report. Concurrently, there is a surge in awareness of health concerns associated with the overconsumption of sugar. There is a need to reduce sugar consumption, especially amongst the younger population, with childhood obesity rates surpassing 18% in the US. Gummies are an important vitamin delivery system for children but are too high in sugar. By joining forces, Better Nutritionals and DouxMatok already reduced half the sugar in a pectin gummy while keeping the complete integrity of taste and texture. This achievement is only part of their hope to support a significant shift towards creating healthier products with lower sugar options at scale.