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LIVEKINDLY Acquires Alpha Foods to Expand its Plant-Based Empire in the U.S.

LIVEKINDLY, the leading food company in the plant-based industry, continues its journey of growth with the acquisition of California-based Alpha Foods. The acquisition marks LKC's sixth food brand addition since its inception in 2020 and its first in the United States. Alpha Foods has gained significant popularity with its wide range of plant-based products available in major retailers such as Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson's, and more, making it a strong brand presence in the plant-based frozen food category.

LKC's CEO, David Knopf, highlights the collective's vision of building strong plant-based food brands that align with their ethos of sustainability and global success. With a portfolio that already includes brands like Fry's, Oumph!, LikeMeat, No Meat, and Dutch Weed Burger, the acquisition of Alpha Foods allows LKC to expand its reach in the U.S. market and bring innovative and delicious plant-based products under the Alpha brand. Knopf expresses confidence in the long-term potential of this dynamic market, emphasizing LKC's commitment to responsible growth.

Alpha Foods, co-founded by Loren Wallis and Cole Orobetz, is known for its innovative approach to plant-based alternatives in the frozen food category. The brand aims to break the mold by creating unique and delicious products beyond the traditional plant-based patties and nuggets. Joining LKC provides Alpha with the opportunity for sustainable growth and innovation, furthering its mission to offer extraordinary plant-based options to a wide audience.

The acquisition of Alpha Foods strategically positions LKC in the ready-to-eat breakfast and burrito snacking category, expanding its distribution in the U.S. With over 200,000+ distribution points in more than 40 countries, this move strengthens LKC's presence in the market and makes it the first major global plant-based entity to continue consolidation within the category.

Shaun Richardson, LKC U.S. General Manager and founding member of Fry Family Foods, sees today's acquisition as an opportunity for Alpha Foods to become a sustainable operation and achieve significant growth. The global infrastructure and R&D capabilities of LKC will open new opportunities for the brand and consumers can expect a wider range of delicious products with competitive pricing.

Alpha Foods' products are currently available nationwide in the U.S., and the brand has a strong presence in over 11,000 retail doors, including various foodservice channels such as military bases, colleges, and universities. The brand's products are protein-packed, 100% plant-based, Non-GMO Project Verified, and palm oil-free, making them a convenient and healthy choice for breakfast, lunch, dinner, and all occasions in between. With this acquisition by LIVEKINDLY Collective, Alpha Foods is poised to reach new heights in the plant-based food market and offer more delightful options to a growing audience of plant-based enthusiasts.


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