Next Gen Foods, the company behind the popular TiNDLE and Mwah! brands has announced a major media advertising partnership with SevenVentures, the investment arm of ProSiebenSat.1, Germany's largest media and digital company. This landmark deal, valued in the eight figures in euros, marks a significant milestone for Next Gen Foods and will further propel the growth of its TiNDLE brand and plant-based chicken offerings.
Following a successful $100 million USD Series A fundraise in 2022, Next Gen Foods is poised to expand its marketing reach and enhance consumer education about its TiNDLE brand and the broader category of plant-based foods. The media-for-equity agreement with SevenVentures is the first of its kind for Next Gen Foods and builds on the company's successful entry into the German market with TiNDLE last year.
The collaboration with SevenVentures comes at a time when the demand for plant-based foods is on the rise in Germany. Germans are increasingly reducing their consumption of animal meat, with a per capita decrease of approximately 4.2 kg in 2022. Over half of the population identifies as flexitarians, highlighting the growing interest in plant-based alternatives. By leveraging SevenVentures' extensive media expertise and high-reach channels, Next Gen Foods aims to raise brand awareness, promote its products, and contribute to long-term category awareness.
The partnership will enable TiNDLE to benefit from tailored media promotions and advertising solutions designed by the SevenVentures team. This strategic collaboration will not only introduce TiNDLE to new audiences but also educate consumers about the broader role of plant-based foods in addressing the global climate crisis. Next Gen Foods is dedicated to creating a more sustainable food system, and with SevenVentures as its mission-aligned investor, the company is well-positioned to achieve its goals.
SevenVentures, founded in 2009, specializes in media partnerships and equity investments in early-stage to growth B2C companies. With a primary focus on Germany and Austria, SevenVentures has a proven track record of leveraging the reach of ProSiebenSat.1 to promote its portfolio companies and drive awareness for impactful and sustainable products.
Florian Hirschberger, CEO of SevenVentures, expressed enthusiasm for the partnership and highlighted TiNDLE's exceptional quality and taste. He believes that the media-for-equity investment comes at the perfect time to accelerate TiNDLE's nationwide retail rollout, ensuring that all German consumers have access to their delicious and sustainable plant-based chicken options.
Andre Menezes, CEO and Co-Founder of Next Gen Foods, emphasized the significance of the partnership with SevenVentures. Menezes sees the collaboration as an opportunity to not only introduce TiNDLE to new audiences but also raise awareness about the role of plant-based foods in addressing the global climate crisis. With SevenVentures' media expertise, Next Gen Foods aims to create a more sustainable food system while building a leading brand in the plant-based food category.
The media-for-equity deal between Next Gen Foods and SevenVentures represents a strategic alliance that will shape the future of plant-based food consumption in Germany. By combining their respective strengths, the two companies are set to revolutionize the market and empower consumers to make more sustainable choices without compromising on taste and quality. As TiNDLE continues to expand its retail presence and captivate the German market, the partnership with SevenVentures will undoubtedly accelerate its journey to becoming the go-to brand for plant-based chicken products.