Plant-based fast casual concept nomoo has partnered with global foodservice manufacturer Nestlé Professional to develop a proprietary line of plant-based products to further streamline operations as the vegan burger franchise expands nationwide. Following months of joint R&D nomoo will launch its new pea protein-based, non-GMO, gluten-free burger in October 2022. Additional plant-based product offerings, including a vegan chicken burger and vegan cheese, are also in development.
“With a partner like Nestlé, renowned for its commitment to the finest ingredients, operational knowledge and uncompromised support to foodservice operations, nomoo is sure to attract the right multi-unit franchise partners to accelerate our national growth,” said nomoo founder George Montagu Brown. “Nomoo was born from the idea that fast-food favorites can be 100% plant-based without sacrificing flavor, so it was critical that we not only had the right partner, but also a proprietary, great-tasting, better-for-you product that surpasses rivals Impossible and Beyond Meat. Together, we’ve created the most flavorful plant-based beef patty in the business.”
Other key advantages of the new proprietary line of plant-based products include a significant reduction in labor, lower food cost, less waste, more consistency, improved safety and sanitation and extended shelf-life and storage time. These key operational benefits, coupled with nomoo’s impressive unit economics, simple and streamlined operations, focused menu and lower than average start-up costs further solidify nomoo’s status as an attractive, scalable and highly profitable emerging franchise concept.
“Nestlé Professional is committed to plant-based innovation that is crafted in a kitchen and leaves a smaller footprint on our planet – a major reason consumers are choosing more plant-forward meals,” said Perry Miele, President and CEO of Nestlé Professional USA. “We are thrilled to be able to leverage our plant-forward manufacturing expertise and align with nomoo on our vision of bringing nutritious and sustainable products to the out-of-home industry.”
Earlier this year, nomoo partnered with Fransmart, the leading franchise development company for emerging brands to expand its plant-based burger concept nationally following an inaugural year of success at its Los Angeles flagship. Fransmart, is known for growing emerging concepts into national brands – including Five Guys, The Halal Guys, QDOBA and more.