Plantish, the innovative company known for its groundbreaking plant-based salmon created through additive manufacturing technology, has officially rebranded itself as Oshi. This name change signifies a significant milestone in Oshi's strategic transformation into a global food company as it prepares for its highly anticipated product launch in the United States later this year. The company has successfully raised $14.5 million in funding to date, with notable investors including Unovis, backers of companies like Beyond Meat and Oatly. Other investors in Oshi include Pitango, TechAviv Founder Partners, SOMV, SmartAgro, E2JDJ, Alumni Ventures, HackSummit, and OurCrowd. Founded in March 2021, Oshi has also partnered with renowned figures such as Michelin chefs, cookbook author Adeena Sussman, and content creator Nuseir Yassin from Nas Daily.
The global fish consumption market is largely dominated by whole-cut forms such as whole fish or fillets, accounting for over 70% of total consumption. Oshi aims to revolutionize the alternative seafood sector by introducing whole-cut plant-based salmon. Traditionally, technical complexities in whole-cut production have limited the availability of such options in the alternative seafood market, which has mainly focused on minced fish varieties like fish fingers and fried fish. However, Oshi's proprietary additive manufacturing technology has overcome these challenges, opening doors for an innovative and sustainable approach to plant-based seafood production.
"We are embarking on a transformative journey by rebranding as Oshi, positioning ourselves as a leading global seafood company," says Ofek Ron, Co-Founder and CEO of Oshi. "Our new name, derived from the word 'Ocean,' represents our values and our commitment to delivering exceptional seafood products that resonate with consumers worldwide. We are dedicated to offering a sustainable and delicious alternative to conventional seafood while promoting a healthier and more environmentally friendly food system."
Oshi has set its sights on entering the US restaurant market by the end of this year. The company is already collaborating with renowned chefs and restaurants to perfect its product offerings ahead of the highly anticipated launch. Additionally, Oshi has secured a Memorandum of Understanding (MoU) with Coop to collaborate on the distribution of Oshi salmon fillets in 2025. Coop Group, one of Europe's largest retailers with over 7,000 locations, aims to offer customers a sustainable and high-quality alternative to conventional salmon through this partnership. Oshi's expansion plans and strategic partnerships demonstrate its commitment to transforming the seafood industry with its innovative plant-based salmon products.