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UNLIMEAT and JUST Egg: A Plant-Based Collaboration Shaping the Future of Food

In an era where innovation and sustainability drive culinary evolution, UNLIMEAT, also known as the Zikooin Company, a trailblazer in Korea's alternative meat market, has joined forces with JUST Egg, a pioneering U.S.-based leader in plant-based egg products. This groundbreaking partnership marks a significant step forward in revolutionizing the food landscape and offering consumers an array of delectable, sustainable, and health-conscious options.

The collaboration between UNLIMEAT and JUST Egg brings together two formidable players in the plant-based food movement. JUST Egg, a division of Eat Just Inc., is renowned for its relentless pursuit of crafting a healthier, safer, and more sustainable food system. The company's team of experts, including researchers, food scientists, product developers, and Michelin-starred chefs, devoted years to identifying the perfect plant-based alternative to eggs. Enter the humble mung bean—an unexpected hero that scrambles like an egg and has become the core ingredient of JUST Egg's transformative products.

Mung beans, a protein-rich legume entrenched in global food traditions, have found an innovative application in JUST Egg's offerings. Not only do these plant-based eggs mimic the texture and taste of conventional eggs, but they also tout a significantly smaller environmental footprint and are devoid of cholesterol. Moreover, JUST Egg boasts an equivalent protein content to its chicken-based counterpart, making it an appealing option for health-conscious consumers.

UNLIMEAT, the driving force behind the Korean alternative meat market, has been carving its niche with a diverse range of plant-based products and' brand. From plant-based Korean BBQ and pulled pork to sausage, pepperoni, and even seafood alternatives, UNLIMEAT has demonstrated an unwavering commitment to reimagining traditional favorites.

This collaboration between UNLIMEAT and JUST Egg sets the stage for an exciting fusion of innovative offerings. The partnership aims to introduce a series of menu items that combine UNLIMEAT's array of plant-based meats and cheeses with JUST Egg's revered folded egg products. The inaugural creation, the '100% Plant Protein Bomb Kimbap,' is a protein-packed twist on the beloved Korean dish. This variation incorporates JUST Egg's folded eggs, UNLIMEAT sausage patty, and cheese to provide a high-protein experience unlike any other Kimbap. This culinary delight is set to debut in the Gangnam area in September, heralding the marriage of innovation and tradition.

Beyond the Kimbap, the collaboration is poised to introduce a plant-based breakfast sandwich—a handheld favorite adored by consumers worldwide. This sandwich will feature an all-vegan ensemble, including a Korean-style Tteokgalbi patty, cheese, and JUST Egg. The patty, based on soybean protein and enhanced with umami flavors, is an ode to plant-based innovation that doesn't compromise on taste.

Both UNLIMEAT and JUST Egg have earned recognition for their commitment to sustainable and eco-friendly protein solutions. A representative from UNLIMEAT expressed excitement about the partnership, stating, "We are excited to collaborate with Just Egg, a food tech company with a mission to create a healthy, safe, and sustainable food system." This collaboration, rooted in shared values, aims to amplify the spectrum of vegan choices available to consumers while continuing to reshape the future of food.

As consumers increasingly embrace ethical, nutritious, and environmentally conscious food options, the UNLIMEAT and JUST Egg collaboration stands as a shining example of innovation's power to shape an industry. By melding cutting-edge technology with culinary tradition, this partnership sets a precedent for a more sustainable and vibrant future, one delectable dish at a time.


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