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FoodTech Junkies: Sweet Revolution: Oobli's Protein-Powered Sugar Substitute with Ali Wing

Ali Wing on the FoodTech Junkies Podcast
Ali Wing on the FoodTech Junkies Podcast

In a revealing interview on the FoodTech Junkies podcast, Ali Wing, the CEO of Oobli, delves into the heart of a global health crisis exacerbated by our modern food system's reliance on sugar. With a mix of personal anecdotes, scientific insights, and a forward-looking vision, Wing unravels the story of Oobli and its mission to transform our approach to sweetness with the innovative use of sweet proteins. Here's a glimpse into the conversation and the groundbreaking work being done at Oobli.

Introduction to Ali Wing and the Genesis of Oobli

Ali Wing's journey from a small-town upbringing in Bozeman, Montana, to becoming the CEO of Oobli is a narrative of accidental entrepreneurship fueled by a passion for healthy living and innovation. Raised in a family that embodied farm-to-table living out of necessity, Wing's career spanned roles at Nike and in the Silicon Valley, where she honed her interest in the intersection of health, food, and technology.

The Mission of Oobli: Bending the Global Health Curve

Oobli's mission is ambitious: to bend the global health curve by addressing the sugar crisis that plagues modern diets worldwide. Wing outlines a vision where sweet proteins, derived from plants along the equator, offer a sustainable, healthy alternative to sugar without compromising taste. These proteins trick the taste receptors into experiencing sweetness, then behave as proteins in the body, avoiding the metabolic pitfalls associated with traditional sugars.

Tackling the Sugar Crisis

The conversation shifts to the sugar crisis, a pervasive issue with profound implications for global health. Wing discusses the alarming rates of diabetes and obesity worldwide, emphasizing that this is not just a U.S. problem but a global one. She advocates for a paradigm shift in how we view and consume sugar, suggesting that sweet proteins can offer a viable pathway to healthier diets without sacrificing the joy of sweetness.

The Role of Sweet Proteins

Wing provides a compelling overview of sweet proteins, nature's ingenious solution to the sugar problem. By harnessing these proteins through fermentation, Oobli aims to create sweeteners that not only taste good but also contribute positively to health and the environment. This approach represents a marriage of nature and technology, offering a scalable, cost-effective alternative to traditional and artificial sweeteners.

The Impact on Health and Environment

Oobli's work extends beyond individual health benefits, touching on environmental sustainability and the economic implications of the sugar crisis. Wing discusses the potential for sweet proteins to reduce the agricultural footprint of sugar production and to offer a preventive solution to the burgeoning healthcare costs associated with sugar-related diseases.

Future Challenges and Opportunities

The interview concludes with a discussion on the challenges of consumer education, regulatory hurdles, and the need for systemic changes in the food industry. Wing emphasizes the importance of policy and innovation in driving a shift towards healthier, sustainable food systems.


Ali Wing's FoodTech Junkies interview offers a hopeful yet realistic look at the challenges and opportunities in addressing the sugar crisis. Oobli stands at the forefront of this battle, armed with sweet proteins as a weapon against the global health epidemic of our times. As we look towards a future where food is both nourishment and medicine, the work of visionaries like Wing offers a blueprint for a healthier, sweeter world.

Tune in to listen to the entire episode on all available podcasting platforms or our website.


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