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The Kitchen Hub: Nourishing the Future of Foodtech with a New $70 Million Fund and Innovation Center

In an era where sustainability, nutrition, and innovation converge, the foodtech sector is fertile ground for transformative technologies. Israeli food giant Strauss Group's investment arm, The Kitchen Hub, is setting a new standard for driving foodtech advancements. The Kitchen Hub is raising a new $70 million fund and launching The Kitchen Labs, an innovation center committed to nurturing startups in the foodtech space. This move comes with the support of the Israeli Innovation Authority (IIA) and embodies a significant boost to a sector focused on solving some of the food system's most pressing issues.

A Comprehensive Ecosystem: The Kitchen 2.0

As Jonathan Berger, CEO of The Kitchen Hub, explains, this initiative is the "natural evolution" of their current model. Already having made three investments from the new fund, with plans for two more underway, The Kitchen Labs aims to be an all-encompassing hub for foodtech ventures. The IIA continues to back the organization as they seek additional investors to further broaden their impact.

Investment Focus: Four Core Verticals

The $70 million fund targets four primary verticals:

1. Enabling Technologies: To bolster companies in the alternative protein sector.

2. Alternative Ingredients: Including innovations like molecular farming and plant cell culture.

3. Food as Medicine: Where food meets healthcare solutions.

4. Food Security and Waste Reduction: Addressing one of the world's most urgent challenges.

Unlike many investors who are doubling down on alternative meat companies, The Kitchen Hub is investing in startups that will help such companies improve their products, addressing challenges in cost, taste, texture, and over-processing. According to Berger, these verticals share a common thread—they require "deep tech" and specialized support, which The Kitchen Labs will provide.

Infrastructure Support: The Kitchen Labs

Located in Rehovot, near Tel Aviv, The Kitchen Labs is situated in close proximity to academic powerhouses like the Weizmann Institute of Science and the Faculty of Agriculture and Food at the Hebrew University of Jerusalem. The facility is designed to aid startups at various stages, from R&D to proof of concept and prototyping, and offers an array of capabilities such as laboratories, cold storage, sterilization and fermentation rooms, as well as downstream processing.

Partnerships and Synergies

The Kitchen Labs not only provides infrastructure but also leverages a strategic partnership with the Hebrew University of Jerusalem. This collaboration opens the door to academic input and labor, benefitting both the students and the startups involved. Additionally, the facility will also be networked with cameras to allow real-time consultation with strategic partners like Danone, Givaudan, and Gea.

Investment Climate: The State of Foodtech Entrepreneurship

While Berger acknowledges a slowdown in the inflow of traditional startups due to fundraising challenges, he insists that the way forward is through their venture creation model, which focuses on licensing technology from research centers. Berger’s message for startups aiming to thrive in this climate is clear: "Show me the money, show me sales, show me profitability."


The Kitchen Hub's new $70 million fund and the launch of The Kitchen Labs signal a turning point for foodtech innovation. With its investment focus, specialized infrastructure, and synergistic partnerships, The Kitchen Hub is poised to accelerate progress in the foodtech sector.

For stakeholders like investors, founders, NGOs, and corporations eyeing innovation in foodtech, agtech, and climate tech, The Kitchen Hub's initiative provides a robust model to watch closely. The venture not only serves as a beacon for startups but also sets the benchmark for what institutional support in foodtech innovation should look like.


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