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Tindle Debuts Into Retail - Expanding Into New Channels, Including Grocery And Meal Kits

Next Gen Foods – the makers of TiNDLE – announce today the official debut of its line of six new retail products, marking the first time that consumers in Germany and the United States can trial the popular plant-based chicken for convenient, at-home cooking. In Germany, the EDEKA Group's EDEKA and Netto stores will be the first to bring TiNDLE to market, launching in over 6,000 locations this week, making it one of the largest retail debuts of a plant-based meat brand. In the US, consumers can order the new direct-to-consumer meal kits, curated by Chef Chad Rosenthal, exclusively through ecommerce marketplace Goldbelly.

TiNDLE's new range of retail products feature six formats, developed in collaboration with the company's world-class R&D team and expert chefs across Europe, Asia, and the United States to bring an elevated restaurant experience into home kitchens. Just as can be found in restaurants today, the grocery-ready TiNDLE products feature a distinctive and mouthwatering flavor, in large part thanks to the inclusion of Lipiä – the company's proprietary emulsion of plant-based ingredients that help mirror the aroma, cookability, and savory qualities of chicken fat. l

"Ever since we first debuted TiNDLE, consumers have been asking when they'll be able to cook with it at home, and with our expansion into grocery stores now, we're making progress in achieving our goals of establishing a more sustainable food system," says Andre Menezes, CEO and Co-Founder of Next Gen Foods. "We've been amazed so far by the imagination of chefs who've cooked with TiNDLE and can't wait to see the creations coming out of home kitchens after today."

As the largest retailer in Germany – operating over 11,000 stores in total – the EDEKA group will be the first to introduce TiNDLE to shoppers in the country. Founded in 1907, the EDEKA Group is known for its selection of high-quality products from a mix of traditional regional and international producers – along with its commitment to innovation and sustainability. The group also owns and operates Netto Marken-Discount, known for offering quality at an affordable price.

In Germany, meat consumption is decreasing at an accelerated pace as younger generations seek food options free from animal-based products. Today, Germans consume an average of 121 pounds of meat a year, a significant decrease of 12.3% from 138 pounds in 2011. As Germany's meat consumption has declined, grocery sales of plant-based foods have seen explosive growth.

Outside of Germany, TiNDLE recently tested its retail offerings with UK grocer Morrisons – as part of a seasonal promotion for widespread Veganuary challenge – gathering feedback and consumer insights on its new product formats. In the United States, consumers can now trial TiNDLE's new retail product line-up – for a limited time before they hit American grocery stores later this year – exclusively through the direct-to-consumer marketplace for gourmet foods and gifts, Goldbelly. Featuring culinary personality Chef Chad Rosenthal's original recipes from his Motel Fried Chicken concept, the meal kits are the perfect way for both experienced and novice foodies to cook TiNDLE at home or share as gifts for any food lovers in their lives.

TiNDLE is the first product by Next Gen Foods, a Singapore-founded food tech company that is developing and commercializing innovative and sustainable foods. Next Gen Foods was founded in 2020 by Brazilian-born poultry exporter and food industry veteran Andre Menezes, and German native Timo Recker, whose family business made schnitzel and other meat products for three generations. After initially meeting, they decided to work on products that reduce humanity's reliance on animal agriculture.


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