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Shiru Bags $16M to Drive AI-Powered Ingredient Innovation Across Food, Personal Care, and Beyond

Series B Funding Supports Expansion of ProteinDiscovery.ai and Broadens AI-Driven Ingredient Discovery


Shiru Team
Courtesy: Shiru

Shiru, a leader in AI-driven ingredient discovery, has closed a $16 million Series B funding round, bringing its total funding to $36 million. This investment, led by S2G Ventures with contributions from CPT Capital, Lux Capital, Nourish Ventures, and Meach Cove Capital, aims to bolster Shiru’s mission to transform ingredient innovation across various industries. The funding arrives swiftly after the launch of Shiru’s AI-powered ingredient discovery platform, ProteinDiscovery.ai, marking a key step in the company’s growth and expansion.


As sustainability and efficiency take center stage across industries, the demand for AI-powered ingredient discovery is on the rise. Traditional ingredient sourcing methods, often resource-intensive and time-consuming, are increasingly being replaced by AI-driven approaches that promise not only speed but precision in finding nature-identical and high-functional ingredients. This shift responds to evolving consumer demands for sustainable and clean-label products, which Shiru’s technology addresses directly.


In the food industry, for example, companies seek protein alternatives that mimic the functionality of animal-derived ingredients without the environmental cost. Similarly, personal care brands are turning to natural, sustainable ingredients that align with consumer expectations for ethical production. Shiru’s approach to ingredient discovery through AI provides a solution that meets these market needs while accelerating the overall product development process.


In fact, at the heart of Shiru’s offering is its ProteinDiscovery.ai platform. Utilizing a vast database of natural proteins sourced from plants and microbes, the AI-powered platform leverages data analytics, machine learning algorithms, and predictive modeling to pinpoint proteins with specific functional properties. By focusing on attributes such as texture, binding capability, and solubility, the platform enables partners to rapidly identify ingredients that meet precise requirements.


The platform’s robust database and advanced algorithms set it apart. Where traditional R&D might require months or even years to locate viable ingredient options, ProteinDiscovery.ai can provide insights within a fraction of the time. The platform’s scope, with applications in food, personal care, agriculture, and advanced materials, showcases Shiru’s capability to serve multiple industries with a single, versatile solution.


Furthermore, Shiru’s AI-driven ingredient discovery platform offers significant economic and environmental advantages. By reducing the need for extensive trial-and-error in labs, Shiru shortens product development timelines, leading to reduced R&D expenditures for companies. Additionally, the ingredients discovered through Shiru’s platform are often more sustainable, lowering reliance on synthetic and animal-derived products and thereby reducing environmental impact.


In the food industry, for instance, Shiru’s protein discoveries can lead to plant-based products that replicate animal proteins, allowing companies to decrease the ecological footprint associated with animal agriculture. Similarly, structured fat alternatives like Shiru’s OleoPro™ not only mimic the texture of traditional fats but also offer a more sustainable production process, reflecting the growing importance of eco-friendly alternatives.


Shiru OleoPro

Shiru’s Distinct Edge in AI-Driven Ingredient Discovery: Strategic Partnerships, Unique Solutions, and Industry Influence


Shiru operates in a competitive landscape with other companies like Nuritas and Climax Foods that also utilize AI for ingredient discovery. Nuritas focuses on bioactive peptides for health applications, using AI to streamline the process of identifying functional peptides, which has made it a prominent player in bioactive ingredients. Climax Foods, meanwhile, concentrates on dairy alternatives, employing machine learning to match plant proteins with the textures and tastes of dairy products.


While these companies share an AI focus, Shiru’s unique strength lies in the extensive scope of ProteinDiscovery.ai. Shiru’s platform goes beyond bioactive peptides and dairy alternatives, spanning multiple industries and offering partners the ability to discover a wide range of functional ingredients with applications beyond just food. This broad versatility, combined with Shiru’s extensive database, positions the company as a leader in ingredient innovation.


Shiru’s recent partnerships underscore its leadership role. Its collaboration with Ajinomoto Health & Nutrition aims to scale sweet proteins, providing a sustainable and functional sugar alternative for the food industry. Meanwhile, the launch of OleoPro™, a structured fat alternative, alongside its active protein ingredient uPro™, represents a milestone in sustainable food formulation. With confirmed partnerships with major players like Griffith Foods, Shiru demonstrates a growing influence as a trusted partner in ingredient discovery.


These collaborations also highlight how Shiru’s platform can address diverse needs, from improved food textures and flavor to sustainable, natural components in personal care. By supporting companies in implementing sustainable ingredients at scale, Shiru directly impacts consumer-facing products, leading to cleaner and more sustainable product choices for the end consumer.


Shiru’s Vision for the Future: Expanding AI-Powered Discovery to Set New Industry Standards and Drive Sustainable Innovation


With its latest round of funding, Shiru plans to further expand ProteinDiscovery.ai, building a more comprehensive platform capable of tackling a wider range of molecular classes. This expansion includes scaling its database and advancing data processing capabilities, enabling the platform to move beyond proteins and into other critical ingredient types that are foundational to multiple industries. This move will allow Shiru to continue driving innovation, offering more industries access to sustainable and functional ingredient solutions.


Shiru’s future outlook also includes a global expansion strategy, targeting partnerships with more companies that are seeking innovative solutions for ingredient discovery. The company envisions becoming a go-to resource for sustainable ingredient development across not only food and personal care but also in agriculture and advanced materials, where natural alternatives are becoming increasingly valued.


As Shiru grows, it sets new standards for ingredient discovery processes. AI-driven platforms like ProteinDiscovery.ai represent a pivotal shift in how industries approach R&D, moving towards methods that are both efficient and aligned with sustainability goals. Shiru’s continued development may well shape industry standards in ingredient innovation, encouraging other companies to adopt AI-driven approaches that emphasize both functionality and environmental responsibility.


By providing a scalable solution that meets modern sustainability and functionality needs, Shiru exemplifies the future of ingredient innovation. As industries increasingly rely on natural, sustainable components, companies like Shiru that combine AI with an environmental focus will likely lead the way, influencing both industry practices and consumer expectations.


Shiru’s $16 million investment round signifies confidence in its AI-driven technology and reinforces its role as a transformative player in ingredient discovery. With ProteinDiscovery.ai, Shiru is positioned to help companies across food, personal care, agriculture, and advanced materials meet the demands of a sustainable future. As the company expands its platform and partnerships, its technology will likely have an enduring impact, shaping the ingredient innovation landscape for years to come.

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