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ADM Report: The Rising Tide of Regenerative Agriculture in Consumer Markets

ADM, a global leader in sustainable agriculture supply chains, has released a comprehensive new report titled "Farming for the Future: The State of Regenerative Agriculture Program Adoption." This report, grounded in survey data from both consumers and decision-makers in consumer products and retail, offers a deep dive into the current landscape and future potential of regenerative agriculture.

The report underscores the significant business opportunities and challenges for companies considering the adoption of regenerative agricultural practices. It builds on ADM’s prior research, which showed that sustainability sourcing claims, particularly those regarding regenerative agriculture, positively impact consumer purchase decisions. The findings indicate a growing consumer demand for sustainably sourced products and highlight the potential for building business resilience through regenerative agriculture practices. Industry revenue from regenerative agriculture is expected to escalate from $8.70 billion in 2022 to $32.29 billion by 2032, marking a significant growth trajectory.

Key findings of the report include:

1. Consumer-Driven Demand: Sustainability-minded consumers are increasingly driving demand. After learning about regenerative agriculture, 73% of consumers stated they would be more likely to trust, and 72% more likely to purchase from, retailers and brands implementing regenerative agriculture programs.

2. Corporate Response and Planning: Among retailers and consumer packaged goods (CPG) brands, there is a recognition of the opportunity and urgency surrounding regenerative agriculture. Notably, 65% of those without current programs plan to adopt regenerative agriculture practices within the next five years.

3. The Need for Partnership: Decision-makers in the industry agree on the importance of finding the right partners to advance their regenerative agriculture goals, highlighting the role of collaboration in scaling these initiatives.

ADM's approach to regenerative agriculture is rooted in Indigenous land management practices and adapts to local physical conditions and culture. The company emphasizes principles like minimizing soil disturbance, maintaining living roots in soil, continuously covering bare soil, maximizing diversity (in crops, soil microbes, and pollinators), and responsibly managing inputs like nutrients and pesticides.

Moreover, ADM is uniquely positioned to create value across the entire agricultural value chain by partnering with downstream customers, technology partners, and conservation organizations. The company’s regenerative agriculture programs include direct financial support for farmers, low-barrier entry processes, and extensive support from both internal and third-party experts. In 2022, ADM enrolled 1,900 U.S. producers, representing over 1 million acres, which led to a significant reduction in CO2 emissions and enhanced CO2 sequestration. The company aims to engage 4 million acres in regenerative agriculture globally by 2025, demonstrating its commitment to this sustainable approach.

ADM's report not only highlights the growing importance of regenerative agriculture but also serves as a crucial resource for industry stakeholders looking to understand and engage with these practices more effectively.


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